Wrigley's chewing gum brand, Orbit, faced challenges in market penetration due to inconsistent messaging across its various sub-brands under the "dental" umbrella. To address this, I developed a cohesive, long-term strategy to unify these sub-brands, working the a team of ad agency creatives and production vendors. We launched a digital platform that served as the hub for our multi-channel campaigns. This platform enabled a wide range of engaging content, including online games, videos, mobile interactions, display ads, social media, promotions, and activations. The campaign remained active for five years.